Last week we had the pleasure of visiting MiN New York’s store in SoHo, to speak with curators Chad Murawczyk and Mindy Yang about their new MEMBERS ONLY candle collection. The custom designed store exudes the presence of an old fashion perfumery coupled with an American speakeasy, a sensual yet slightly edgy atmosphere that truly caters to their products. Below Mindy Yang bestows her great knowledge of olfactory design, her passion for her process, and describes secret, Members Only, worlds that inspired this collection.
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How did the Members Only Project Begin? MiN New York stands for the New York Minute. We are always very enamored with moments and the function of time. One thing that we wanted to do was to celebrate private clubs from around the world with a twist, through different eras and different countries. The first series, the collection of these three (Members Only Candles), are from New York City because we are out of New York. We also wanted to redefine exclusivity and luxury, because we are in a specialty market we call our guests who shop with us members. Our limited edition candles are luxurious in the sense that they are hand gilded, bone china, and 22 karat gold or platinum but are also sustainable because, in the spring, we will be offering pillar refills for each vessel.
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Can you tell us about the differences amongst the three candles? Union Club: is a men’s den. We wanted to use notes of tobacco and scotch to evoke this whole chesterfield library environment, and to celebrate the first private men’s club of New York City. The notes have oud in it, but we wanted to focus and have the spotlight be about this boy’s club, masculine, balsamic, leather, things like having fireside chats going on, focus on that scenario, focus on that moment.
The second candle of the collection is called Casa Blanca. Union Club is from the 1800s, turn of the century; it is very old fashioned and very old masculine, we wanted to give an alternate to that ambiance with something that is a little more fun and vibrant, but still romantic, so we explored the Prohibition era.
![CASA BLANCA Candle MiN NY]()
Casa Blanca, is not in Morocco, but actually is a mansion that was a speakeasy converted from Club Napoleon, which was one the most famous speakeasies of the Prohibition era. Larry Fay, one of biggest bootleggers at the time was killed in front of the Casa Blanca, his own establishment, on New Years Day. He was shot dead by his doorman. Fay was known as “the Milkman” he was F. Scott Fitzgerald’s neighbor and referenced in the Great Gatsby. He also was known to smuggle whiskey from Canada using taxis. His story is a fascinating one. We didn’t want to feature an obvious speakeasy and what was romantic about this scene was that the candle is reminiscent of a softer side, almost like when this moment was over. As with a classic cocktail that lingers over time, here you smell brown spirit with aromatic garnishes evaporating from dark brown floors. That’s kind of how we thought about it. It’s our best seller since we launched it. It very easy: masculine and feminine and more ambient, it has a little bit of tobacco a little bit more spirit versus the first one (Union), which is very serious and very powerful, the first one looks like money and Casa Blanca is more fun, nighttime.
Mudd Club we took all the way to the 80s. Simultaneously while Studio 54 was really happening, the downtown kids played up White Street. What we loved about the Mudd Club was that it seemed like this underground thing but its not, it was 4 floors and on the 4th floor Keith Haring had his gallery. You had to know someone to get in; it was kind of where punk rock was born. Street art meeting Pop art. Warhol was there, Basquiat, Madonna, and David Bowie was a frequent, we have customers now who remember partying at the Mudd Club, so we wanted to touch upon that late 70s early 80s contemporary. It also appeals to a younger fashion forward clientele. Still very generalist but slightly funkier, it would be too boring if we stayed safe. Mudd Club is a little more abstract, we express this by “passion” “creativity” and “rebellion”. Passion is the top note with rose oxide; it is like a metallic bright rose- almost a neon. The heart is a very complex bouquet of things like sharpies and sweat. The base has lots of interesting bitter notes and sweaty notes, and lots and lots of leather. So you can see it’s almost as though you are in this very vibrant but dark underground place where you are going to party really hard till 4 in the morning. This is not for everyone, but we really wanted the sharpies, sweat and leather to come through, the rose oxide is a really cool opening, but when you burn it everything really comes together.
![Mudd Club Candle MiN NY]()
Do you associate with one Club more than others? I think they are all a part of the brand and me depending on my mood, Chad as well. I feel like when I’m focusing on a project, especially in the winter I prefer Union Club, it’s a little bit like burning fire in the fireplace. It has a smooth balsamic bounding scent. Casablanca is fun at night in summer and spring and also beautiful on rainy days I love playing jazz like Coltrane and Louis Armstrong and burning Casa Blanca it’s so romantic, the notes of aromatic tobacco and a little bit of that booziness really comes together. Mudd club is fun with friends over; it’s more vibrant and young with a little bit of a rebellious spirit. Scents are beautiful, and you need to be able to connect with it and its okay if you don’t connect with all three, but I do think it’s amazing and optimal when you learn to leverage scent almost as an accessory. They are mood enhancers and really help transcend moments.
What is your process when approaching olfactory design? Fortunately we have access to amazing perfumers and are very close with many of them, so they have taught us a lot over the years. We have over 2000 scents at pretty much any given time, Chad, and I are very specific about what we like about which scent, so we take that into consideration when designing a project.
![inside MiN NY]()
We like to immerse ourselves in videos and books and then think ‘okay, which notes come to mind?’ I have a bad habit, unfortunately, but fortunately I’m very good at it, I often will call notes I want in the composition and will describe how I want the candle to unfold. Then in construction we try to make that work. It doesn’t always work and many times you have to strip away notes because certain notes don’t play well together.
The candles took over a year to develop, we had to try different blends, which wick you use matters, how much oil is in the wax makes a difference. Every candle has a different percentage of fragrance oil. It is all very technical requiring a lot of testing. On the design side, that part is fun, because we knew whom we wanted to work with; we wanted to work with the potters on Stoke-on-Trent, we knew we wanted bone china because when you burn it glows through (the vessel). So the vessels are unusual, although it looks white, when you burn the candle it illuminates, and depending on how high your wick is there is a variance in the kind of light as well, which makes it organic and magical. The green one glows almost like amber; the white ones look more golden. We knew we needed them to have lids and we knew that we wanted them gilded so they would really be timeless objects as opposed to another candle.
Are you exploring more Members Only concepts? We are exploring private member clubs and societies of Paris, London and the UK, Japan. We are getting excited about them and its fun to take everyone on little journeys and find the stories that are not as obvious. We want to find places that had an amazing moment in history, but that people may be forgetting about, we aim to revive those moments. I think it’s magical when you are able to identify things and people are able to get it just from the way something smells. However it’s important that the scent is good, interesting at the very least to provoke or elicit some emotion. I don’t care if you like it or hate it; it just can’t be boring. It has to have a very specific mood because then if you do get some kind of feeling then I know that I did my job right.
![outside MiN New York]()
It was extremely fun to meet Chad and Mindy of MiN New York, the thoughtful work that went into the MEMBERS ONLY candle collection is evident through one’s interaction with the pieces. It is a series of true collectibles that have the capacity to transport members to places lost in time. To learn more about MiN New York and to explore the collection, click the link below.
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Photography: Cody MacCready
Styling: Tobin MacCready
Written by: Kate Bonsted
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